We're not a recruitment group. We're two people who've built businesses and want to help you build yours.

Monetude is an investment vehicle for recruiters who are ready to go independent. We provide the capital, infrastructure, and hands-on support to do it properly – and we structure every deal so the founder keeps control from day one.

Between us, Andy and Wayne have spent nearly 40 years building, scaling, and exiting recruitment businesses. We’ve made the mistakes. We know which ones are expensive. And we’d rather you didn’t have to make them too.

Failed Investments

Founders bought back ownership

Of founders retain operational control

100 %

Our Values

What we believe about backing founders

These aren’t values we put on a wall. They’re the things that shape how every deal is structured and how we behave when things get difficult.

Our Mission & Values

We want to see a recruitment industry where the best operators own meaningful equity in what they build - not just a salary and a target. These are the principles that shape how every deal is structured and how we behave when things get difficult.

Our Values

Transparency above everything

Every deal goes in writing before anyone commits. No moving goalposts, no hidden terms, no surprises six months in.

Autonomy is non-negotiable

We hold shares, not authority. Founders make every decision about how their business runs. That's the structure, not a promise.

Honest over comfortable

We'll tell you if we don't think the timing is right or if we don't think the fit is there. We'd rather lose a deal than back the wrong person.

Support on your terms

Coaching, strategy, and mentoring are available whenever a founder wants them. And entirely optional when they don't.

Our Story

Built on experience. Not theory.

Monatude didn’t come from a business plan. It came from nearly two decades of building something real – and learning, often the hard way, what it actually takes to grow a recruitment business properly.

2005

Wayne Founds Cast UK

Wayne builds Cast UK over 20 years into a recognised international recruitment brand, launching Cast USA and The Talent Team. In 2026 he completes a full management buyout and joins Monatude as Investment Partner via Alexum.

2006

Andy joins Oscar Recruitment

Begins a 16-year career that takes Oscar from a small operation to an international firm with nearly 200 staff and £45m in revenue – launching brands, opening offices, and completing acquisitions along the way.

2022

Monatude is founded

After years of watching talented recruiters struggle with the business side of going independent, Andy launches Monatude – an investment vehicle built specifically to back the right people properly.

2024

Wayne joins as investment partner

Wayne brings 20 years of experience founding and scaling Cast UK into an international brand. Together, they combine people and strategy expertise with operational, compliance, and tech infrastructure.

Why choose Monatude

What makes this different

There are other investment vehicles in the recruitment space. Some are good. Here’s what makes ours worth considering.

01. We've been on both sides

Andy ran a business where he owned 25% and did everything. He knows exactly how that feels. Every deal we structure is designed so founders don’t end up in that position.

02. We don't scale to hundreds

We back fewer founders on purpose. Under ten businesses means every founder gets real access to Andy and Wayne – not a junior account manager and a monthly check-in.

03. Everything is in writing from day one

Ownership, milestones, buyback pathway – documented before anyone signs anything. We’ve seen what happens when goalposts move. We’ve made sure ours can’t.

04. We want founders to outgrow us

Two of Wayne’s previous founders have already bought back full ownership and gone on independently. Others have chosen to keep us involved and buy additional shares as the business grows – that works too. The goal is always for the founder to end up with more, not less. Whatever that looks like for them.

Talk to us

Thinking about it? Let's have a straight conversation.

No pitch or hidden terms – just an honest conversation.

andy.morrell@monatude.com

+44 7359 034307