andy.morrell@monatude.com
Every Monatude deal is tailored – the capital, the equity split, the milestones are all built around the individual. But the structure is consistent. This page explains how the model works, what we put in, what you keep, and what the path forward looks like.
Access to a proven tech stack – CRM, ATS, and operational tools – that would normally take years to build up to. Available from the moment you launch.
We invest so you don’t have to drain savings or risk personal finances to get started. Salary support covers household stability while the business builds momentum.
Not shadow shares. Not an EMI scheme with conditions attached. Your ownership is documented in a shareholder agreement before anyone signs anything.
Andy works directly with founders and their teams on BD strategy, pipeline building, territory expansion, and the business skills recruitment desks don’t teach.
From day one, your agreement includes clear milestones and a defined route to buying back our shares. Two of our founders have already done exactly that.
We don’t have a standard deal. But here’s how it typically works – and what you can expect at each stage.
The amount we invest depends on what you need – salary, working capital, setup costs. In return we take an equity stake. The size of that stake reflects the risk we’re taking and the capital going in. It’s calculated transparently, not arbitrarily.
Before anyone commits, the shareholding is documented in a shareholder agreement – your percentage, ours, what triggers changes, and what happens if things go well or badly. No verbal agreements. No moving goalposts.
As the business hits agreed targets, the balance shifts in your favour. The goal is always for you to end up with more – not less – as the business grows. We’ve structured deals where founders start at 50% and build to majority ownership over time.
Every business in our portfolio started with a conversation. Here’s what happened next.
"I'd been thinking about going on my own for years but didn't know where to start. Andy helped me cut through all of it - I wouldn't be where I am without those conversations."
