andy.morrell@monatude.com
Every Monatude deal is tailored – the capital, the equity split, the milestones are all built around the individual. But the structure is consistent. This page explains how the model works, what we put in, what you keep, and what the path forward looks like.
Access to a proven tech stack – CRM, ATS, and operational tools – that would normally take years to build up to. Available from the moment you launch.
We invest so you don’t have to drain savings or risk personal finances to get started. Salary support covers household stability while the business builds momentum.
Not shadow shares. Not an EMI scheme with conditions attached. Your ownership is documented in a shareholder agreement before anyone signs anything.
Andy works directly with founders and their teams on BD strategy, pipeline building, territory expansion, and the business skills recruitment desks don’t teach.
From day one, your agreement includes clear milestones and a defined route to buying back our shares. Two of our founders have already done exactly that.
Every commercial model we put together is tailored. People come into this at very different stages – different financial positions, different risk profiles, different amounts to contribute. Here’s how it typically works, and what you can expect at each stage.
The amount we invest depends on what you need – salary, working capital, setup costs. In return we take an equity stake. The size of that stake reflects the risk we’re taking and the capital going in. It’s calculated transparently, not arbitrarily.
Before anyone commits, the shareholding is documented in a shareholder agreement – your percentage, ours, what triggers changes, and what happens if things go well or badly. No verbal agreements. No moving goalposts.
Every deal includes a clear ownership roadmap from day one. Ownership, milestones and future options are agreed upfront and documented before anyone commits. The structure is designed to evolve alongside the business, providing clarity and flexibility for both parties as the company grows.
Through this founder-backing model, two founders have ultimately gone on to acquire 100% ownership of their businesses. That may not be the objective in every case, but it demonstrates that ownership progression is genuine, transparent and built into the model from the outset.
Every business in our portfolio started with a conversation. Here’s what happened next.
